Define Media Group Inc. is an audience development consulting firm, specializing in enterprise Search Engine Optimization (SEO), Investment Advisory Services and Social Media consulting.

Define is a boutique consulting firm, focused on bringing our proven strategy to online enterprises. With clients like The NY Times Company, Hearst Corporation, Conde Nast Publications, Time Inc., and others, the strength of Define lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. By harnessing the power of Search Engine Optimization and Social Media Marketing through all the stakeholders of an organization, we help our clients increase traffic, grow revenue and strengthen brand awareness and visibility online.

Define’s SEO approach is to educate and train clients on the process of bringing search engine optimization in-house and into the daily workflow, instilling SEO best-practices across all departments within the organization. Working closely with the editorial, technical, design and marketing teams, we implement search engine optimization strategy that results in an uptick in qualified, targeted traffic, increases revenue and eventually brings SEO and audience development expertise in-house, eliminating the long-term costs associated with hiring third-party SEO agencies.

Define has worked with a wealth of companies, from members of the Fortune 100 to large content networks, publishers and e-commerce sites. We understand (all too well) the inherent challenges involved with deploying internal resources to make search engine optimization and social media a manageable part of your online strategy. The principals of Define specialize in adapting search and social best practices to fit your unique business objectives.

Marshall Simmonds and the crew from Define are some of the industry’s best and brightest. It’s been my great privilege to observe the transformational changes they’ve implemented for some of the world’s largest media and enterprise organizations. Much of what we’ve built at Moz was pioneered by Define and I continue to be influenced personally and professionally by the leadership they’ve brought to search marketing. If you have the opportunity to work with this tremendously talented group, take it.
Rand Fishkin
CEO, SEOmoz.org


Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive


Our Clients

  to name a few