Define Media Group Inc. is an audience development consulting firm, specializing in enterprise Search Engine Optimization (SEO), Investment Advisory Services and Social Media consulting.

Define is a boutique consulting firm, focused on bringing our proven strategy to online enterprises. With clients like The New York Times Company, Hearst Corporation, Conde Nast Publications, Time Inc., and others, the strength of Define lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. By harnessing the power of Search Engine Optimization and Social Media Marketing through all the stakeholders of an organization, we help our clients increase traffic, grow revenue and strengthen brand awareness and visibility online.

Define’s SEO approach is to educate and train clients on the process of bringing search engine optimization in-house and into the daily workflow, instilling SEO best-practices across all departments within the organization. Working closely with the editorial, technical, design and marketing teams, we implement search engine optimization strategy that results in an uptick in qualified, targeted traffic, increases revenue and eventually brings SEO and audience development expertise in-house.

Define has worked with a wealth of companies, from members of the Fortune 100 to large content networks, publishers and e-commerce sites. We understand (all too well) the inherent challenges involved with deploying internal resources to make search engine optimization and social media a manageable part of your online strategy. The principals of Define specialize in adapting search and social best practices to fit your unique business objectives.

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive


Define are truly experts on how to drive online traffic across consumer, retail and B2B sites. For any diligence or portfolio efforts where online traffic is a critical issue, we’d recommend giving Marshall and Define a call.

Scott Wagner
Co-head, KKR’s N. America portfolio team


Our Clients

  to name a few