Define Media Group Inc. is an audience development consulting firm, specializing in enterprise Search Engine Optimization (SEO), Investment Advisory Services and Social Media consulting.

Define is a boutique consulting firm, focused on bringing our proven strategy to online enterprises. With clients like The New York Times Company, Hearst Corporation, Conde Nast Publications, Time Inc., and others, the strength of Define lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. By harnessing the power of Search Engine Optimization and Social Media Marketing through all the stakeholders of an organization, we help our clients increase traffic, grow revenue and strengthen brand awareness and visibility online.

Define’s SEO approach is to educate and train clients on the process of bringing search engine optimization in-house and into the daily workflow, instilling SEO best-practices across all departments within the organization. Working closely with the editorial, technical, design and marketing teams, we implement search engine optimization strategy that results in an uptick in qualified, targeted traffic, increases revenue and eventually brings SEO and audience development expertise in-house.

Define has worked with a wealth of companies, from members of the Fortune 100 to large content networks, publishers and e-commerce sites. We understand (all too well) the inherent challenges involved with deploying internal resources to make search engine optimization and social media a manageable part of your online strategy. The principals of Define specialize in adapting search and social best practices to fit your unique business objectives.

Our Clients

Just to Name a Few


What Clients Have to Say

"We saw an immediate, significant improvement based on the work we did with Define Media. We didn't expect that big or quick an impact, but the results were impressive." Julie Hansen President & COO, Business Insider
We have worked with Marshall and his team on several projects, primarily focused on due diligence of prospective investments. Their work is thorough and on point and they have been able to provide quick turn-arounds in the face of tight deadlines. The DMG team has proved their ability to get up-to-speed on projects quickly and execute with a thoughtful, insightful report. They are the first group that I call on for SEO/SEM-related diligence work. Chris Cavanagh Vice-President, Great Hill Partners
Marshall and the Define team are the best in the business. I’ve worked with them for five years, and they always provide creative, intelligent, actionable advice. I recommend them highly. Paul Greenberg CEO at CollegeHumor Media
When launching our new site at BostonGlobe.com, we had a unique challenge to make sure that our new site was visible and optimized for search engines to find and index. Marshall and the Define Media team have always been our go-to experts for complex projects such as this as well as ongoing help training and educating our producers and journalists about the best practices to make our quality content as visible to search engine users as possible. Jeff Moriarty Vice President, Digital Products, The Boston Globe

Want to learn more? View Our Case Studies