Jay Leary is a Senior Strategist specializing in technical onsite analysis, web analytics and site usability. Jay employs his skill set to build organic site traffic through search optimization, in addition to promoting visitor retention and conversion behavior with usability testing and  analysis.
Prior to joining Define Jay worked at the agency level, providing optimization strategies to e-commerce, publishing and corporate internet properties. As a web analyst, he has tracked and reported on traffic data from a broad base of clients in a number of industries including: technology services, education, travel, hospitality and retail. His recommendations have led to appreciable gains in search traffic, as well as increased ROI for paid campaigns through improved conversion rates and visitor loyalty.
Jay holds a Bachelor’s degree in Communications from Northwestern University.