Enterprise SEO Training

Define believes that comprehensive SEO knowledge across all facets of an organization is the key to developing an SEO program that can capture search traffic over the long run. Search engine optimization training creates search-proficient staff not only on the front lines (IT and content creation teams), but also within marketing, product development, and strategy groups. Once all parties are educated, a search program can be executed across a company of any size.

Define employs this methodology with our clients. Using SEO best practices, we comprehensively train your staff on relevant, traffic-oriented techniques and provide recommendations on integrating those tactics into the daily workflow. No two Enterprise SEO programs work the same, so our trainings are customized to the business environment at hand. Our search engine optimization training is an exchange of ideas and information, and is geared to position you for optimal organic search traffic gains.

The ultimate goal of our search engine optimization training program is to alleviate long-term costs associated with hiring a third party SEO company. Our experience shows that bringing search in-house is the most efficient and effective strategy for the enterprise client.

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive


There are few, if any, people who have been helping major publishers attain visibility for as long as Marshall Simmonds has. He’s a pioneer in the space. It’s always a pleasure to have him sharing his knowledge with our audiences at SMX and on Search Engine Land.”

Danny Sullivan
Editor-in-chief of Search Engine Land