# Define Media Group

> Define Media Group is a boutique consulting firm specializing in enterprise audience development, SEO, acquisition diligence, agentic AI, core update remediation, and market gap analysis.

## Agent API

This site treats AI agents as first-class visitors. Every page loads `/lanza.js`, which exposes a `window.lanza` object in the browser. If you are an agent with access to this page's JavaScript context, call `window.lanza.help()` to discover what you can read.

Read methods: `lanza.page` (current-page facts), `lanza.toc()` (headings), `lanza.content()` (main text), `lanza.site` (site info).

## How this site is built

This is a Lanza site. Its pages are composed from templates, a content model and routes, and one rule holds them together: **a layer may only reference names the layer below it declares.** It is worth stating because the failures are silent: a misspelled placeholder renders as empty text and the build passes.

The full machine-readable contract, covering the layers, what each template position puts in scope, the field widgets, the reserved names, and every way a site can be silently wrong, is at https://www.definemg.com/site-system.json.

Brand settings, additive Portfolio/Real estate starters, and replacement theme bundles are distinct workflows. The contract's themes section explains them. MCP has no starter-install or theme-bundle import/export tool; use Settings → Brand & themes in the CMS. Bundles may execute build code and require trusted source.

Content can be read and written over MCP at https://www.definemg.com/api/mcp (authenticated; writes land on a staging branch and are not public until published). The same server exposes `describe_site_system` and `validate_site`, so you can check a change against the contract before publishing it.

## Content types

- posts: title, seo, pubDate, updatedDate, draft, description, featuredImage, featuredImageAlt, categories, tags, author, template, eyebrow, intro, kind, heroImage, heroImageAlt, relatedTitle, railLabel, relatedLinks
- pages: title, draft, seo, description, featuredImage, template, preset, slots
- categories: title, description, parent
- tags: title, description
- authors: title, bio, avatar

## Posts

- [Publishers of the World, Unite!](https://www.definemg.com/publishers-of-the-world-unite/): A proposal for publishers responding to AI crawlers, content licensing and the economics of the open web.
- [BREAKING! News Thrives in the Age of AI](https://www.definemg.com/breaking-news-thrives-in-the-age-of-ai/): A closer look at breaking news, search visibility and publisher traffic in the age of AI Overviews.
- [MozCon Presentation - Dark Search, Mobile and Social - Run Rabbit Run!](https://www.definemg.com/marshall-simmonds-dark-search-mozcon-2015/): A MozCon presentation exploring dark search, mobile traffic and social attribution.
- [MozCon Presentation – Keep the Focus on the Doughnuts](https://www.definemg.com/mozcon-2014-presentation-keep-focus-doughnuts/): Marshall Simmonds’ MozCon presentation on keeping audience strategy in focus.
- [Download Search Console URL Parameters Painlessly with This Handy Bookmarklet](https://www.definemg.com/download-search-console-url-parameters-painlessly-handy-bookmarklet/): An archived workflow for extracting URL parameter settings from Google Search Console.
- [Mobilegeddon or: How I Learned to Stop Worrying and Love Our New Mobile World](https://www.definemg.com/mobilegeddon-or-how-i-learned-to-stop-worrying-and-love-our-new-mobile-world/): A look back at the mobile search update and the wider shift in how audiences use the web.
- [Adam Sherk Speaks on Bloomberg TV: “Why Google News Is Shutting Its Doors in Spain”](https://www.definemg.com/adam-sherk-speaks-bloomberg-tv-google-news-shutting-doors-spain/): Adam Sherk joins Bloomberg to discuss Google News, Spain and a changing publishing landscape.
- [The Facebook and Google Duopoly](https://www.definemg.com/facebook-google-publisher-traffic-analysis/): An analysis of two platforms and their influence on publisher audiences.
- [The 2014 Mid-Year Digital Traffic Report](https://www.definemg.com/2014-mid-year-digital-traffic-report/): A historical snapshot of search, social and direct traffic across Define’s publisher network.
- ["No, SEO is Never Dead…It’s Just Trying to Be" - SMX Advanced Presentation](https://www.definemg.com/seo-never-deadits-just-trying-smx-advanced-presentation/): Marshall Simmonds’ SMX Advanced presentation on the changing work of search optimization.
- [Hey BuzzFeed, Search Traffic is Doing Just Fine](https://www.definemg.com/hey-buzzfeed-search-traffic-is-doing-just-fine/): A closer examination of the relationship between search, social and publisher traffic.
- [Three Really Big Traffic Problems You May Not Know You Have - Video Presentation](https://www.definemg.com/three-big-traffic-problems-marshall-simmonds-speaking/): Marshall Simmonds on the traffic measurement problems hiding in plain sight.
- [iOS 7 Released: Dark Google Changes for the SEO & Analytics Communities](https://www.definemg.com/ios-7-dark-google-seo-analytic/): How the release of iOS 7 changed the picture for search traffic measurement.
- [Google Coming Out of the Dark? Android 4 and iOS 6 Passing Search Referral Data](https://www.definemg.com/dark-google-android-4-and-ios-6-passing-search-referral-data/): Following the changing trail of search referral data on mobile devices.
- [How Google’s Image Search Update Killed Image SEO](https://www.definemg.com/how-googles-image-search-update-killed-image-seo/): What a change to Google Images meant for the publishers behind the pictures.
- [You’re Losing Android 4 Search Traffic. Here’s How to Get it Back.](https://www.definemg.com/recover-your-android-4-and-ios-search-traffic/): A practical investigation into search attribution on Android 4 and iOS.
- [Hey Siri: Why Am I Losing 9% of My SEO Traffic from iOS?](https://www.definemg.com/ios6-seo-search-traffic-loss/): An investigation into missing search referrals following the release of iOS 6.
- [Case Study: Utilizing Define as Embedded Strategists, Time Inc. Experiences Long-Term Traffic Gains](https://www.definemg.com/time-inc-seo-traffic-increase-with-define/): An embedded approach to enterprise SEO, built around the teams and publications at Time Inc.
- [Case Study: How SEO Training Builds a Foundation for Success](https://www.definemg.com/hearst-increases-search-384-percen/): How SEO education helped Hearst build a foundation for sustainable search growth.

## Pages

- [Adam Sherk](https://www.definemg.com/team/adam-sherk/)
- [Audience Development](https://www.definemg.com/services/audience-development/)
- [Case Studies](https://www.definemg.com/our-work/case-studies/)
- [Client Testimonials](https://www.definemg.com/our-work/testimonials/)
- [Contact](https://www.definemg.com/contact/)
- [Dave Sottimano](https://www.definemg.com/team/dave-sottimano/)
- [Enterprise Search Engine Optimization](https://www.definemg.com/services/search-engine-optimization/)
- [Enterprise SEO & Audience Development](https://www.definemg.com/)
- [Enterprise SEO and Consulting Services](https://www.definemg.com/services/)
- [Enterprise SEO Training](https://www.definemg.com/services/enterprise-seo-training/)
- [Insights](https://www.definemg.com/blog/)
- [Investment Advisory Services](https://www.definemg.com/services/investment-advisory-services/)
- [Marshall Simmonds](https://www.definemg.com/team/marshall-simmonds/)
- [Our Executive Team](https://www.definemg.com/team/)
- [Our Work](https://www.definemg.com/our-work/)
- [Privacy Policy](https://www.definemg.com/privacy-policy/)
- [Shahzad Abbas](https://www.definemg.com/team/shahzad-abbas/)