Define Media Group Inc. is a boutique consulting firm specializing in enterprise Audience Development and Search Engine Optimization (SEO).

Define is a boutique consulting firm, focused on bringing our proven strategy to online enterprises. With clients like The New York Times Company, Hearst Corporation, Conde Nast Publications, Time Inc., and others, the strength of Define lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. By harnessing the power of Audience Development and Search Engine Optimization through all the stakeholders of an organization, we help our clients increase traffic, grow revenue and strengthen brand awareness and visibility online.

Define’s SEO approach is to educate and train clients on the process of bringing search engine optimization in-house and into the daily workflow, instilling SEO best-practices across all departments within the organization. Working closely with the editorial, technical, design and marketing teams, we implement search engine optimization strategy that results in an uptick in qualified, targeted traffic, increases revenue and eventually brings SEO and audience development expertise in-house.

Define has worked with a wealth of companies, from members of the Fortune 500 to large content networks, publishers and e-commerce sites. We understand (all too well) the inherent challenges involved with deploying internal resources to make search engine optimization a manageable part of your online strategy. The principals of Define specialize in adapting search best practices to fit your unique business objectives.

A Few of Our Clients


"We saw an immediate, significant improvement based on the work we did with Define Media. We didn't expect that big or quick an impact, but the results were impressive." Julie Hansen President & COO, Business Insider
We have worked with Marshall and his team on several projects, primarily focused on due diligence of prospective investments. Their work is thorough and on point and they have been able to provide quick turn-arounds in the face of tight deadlines. The DMG team has proved their ability to get up-to-speed on projects quickly and execute with a thoughtful, insightful report. They are the first group that I call on for SEO/SEM-related diligence work. Chris Cavanagh Vice-President, Great Hill Partners
Define are truly experts on how to drive online traffic across consumer, retail and B2B sites. For any diligence or portfolio efforts where online traffic is a critical issue, we’d recommend giving Marshall and Define a call. Scott Wagner Co-head, KKR's N. America portfolio team
Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies. Jim Lanzone President at CBS Interactive

Want to learn more? View Our Case Studies