Adam Sherk

VP SEO and Digital Strategy, Define Media Group, Inc.

As VP SEO and Digital Strategy, Adam Sherk helps Define clients to develop and execute effective SEO and audience development programs.

Adam brings an additional perspective to the Define team through his 15+ years of experience in online public relations. As SEO, social media and audience development continue to evolve, many of the practices directly relate to the online awareness and community building activities that Adam has actively engaged in for years.

Prior to joining Define Media Group, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy. Adam’s primary role was managing organic search marketing campaigns for IBM across multiple business units. He also worked with Cisco, focusing on news search optimization and training Cisco’s corporate communications team on optimizing corporate blogs, videos and podcasts.

Adam previously served as a VP at Atomic PR where he launched a regional office for the technology-focused firm and helped establish its initial client base.

Earlier in his career, Adam was VP of Internet Public Relations at Multimedia Marketing Group, one of the first interactive marketing firms, now part of WPP. While there he built an online public relations department from scratch and managed accounts utilizing a wide range of online marketing tactics including search engine optimization. During that time Adam was also one of the primary builders of Internet News Bureau, an e-mail press release service that was acquired by, now part of Jupitermedia. He also created and moderated I-PR Digest, an e-mail discussion list on Internet public relations.

In addition, Adam worked for several years in Istanbul, Turkey where he was responsible for creating and managing corporate language training programs. His primary project was working with Siemens Business Services on an English-language call center for Toshiba notebook computers. He also developed special programs for Nestle, IBM and Coca Cola, as well as the largest national newspaper and several major banking institutions in Turkey.

Adam writes about digital marketing and audience development for publishers at He also contributes articles to Search Engine Land and other industry publications.

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