Shahzad Abbas

VP, AI and Search Strategy, Define Media Group, Inc.

Through his expertise in AI-powered search and digital marketing, Shahzad helps Define Media Group clients leverage emerging technologies to increase traffic, engagement, conversions and revenue. Since joining Define in early 2011, Shahzad has helped shape data-driven marketing strategies for influential brands such as AARP, PwC, Carter’s, The Wall Street Journal and the NBA.

Shahzad specializes in helping organizations navigate the evolving search landscape, including AI-driven search experiences, large language model optimization, and intelligent content strategies. He works at the intersection of traditional SEO and emerging AI technologies to ensure clients maintain visibility across both conventional search engines and AI-powered platforms.

His deep understanding of analytics and AI tools allows Define to help clients harness data insights, measure performance across emerging platforms, and aggressively differentiate themselves in an AI-first marketing environment.

Shahzad studied English at the University of Pennsylvania and completed graduate work at the University of Cambridge.