Summary AI Overviews When Google launched AI Overviews, publishers experienced immediate and unprecedented declines in organic search traffic. Prior to the AIO launch, Define’s clients averaged a steady 1.7B organic search clicks over the previous 5 quarters (Q1 2023 – […]
Ever wonder what’s in that direct traffic bucket in your metrics reports? Marshall breaks down dark search, dark mobile and social traffic in order to get the credit for the work you’ve done. Marshall also discusses the nuances of HTTPS […]
Marshall Simmonds’ highly rated MozCon Presentation. How to get control of and manage big data and visualize SEO traffic in ways that help promote your search engine optimization efforts. Learn how to leverage your internal (and external) metrics to show […]
The URL parameter configuration tool in the Google Search Console is an SEO’s dream; it picks up the deepest parameters that many crawlers fail to find. It’s a list of opportunities to close up duplicate content caused by parameters, but […]
(IMAGE THE PICTURE OF Slim Pickens as Major Kong Riding the Atom Bomb in Dr. Strangelove) The greatest trick Google ever pulled was convincing the world there was a Mobilegeddon. Sure, a mobile-focused algorithm update occurred on April 21. And […]
Define Media Group Vice President of SEO and Social Media Adam Sherk and Keane Legal Media Lawyer Benoit Keane discuss Google’s closure in Spain over a tax dispute. They speak on “Bloomberg West.” (Source: Bloomberg)
It’s common knowledge that Google has a monopolistic hold on search traffic. comScore’s widely cited numbers place Google’s search market share at 67%, followed by Bing at 19% and Yahoo at 10%. But based on our internal data, comScore significantly […]
With 2014 now more than halfway done, we wanted to provide an update on the major search and social trends we’re seeing across our network. In many ways, the data in this post is an update to our “Hey Buzzfeed, […]
Marshall Simmonds speaking at Search Engine Land’s SMX Advanced Summit 2014 in Seattle.
Earlier this week Re/Code published an article with the provocative title “The Year Facebook Blew Past Google.” It cites a chart from BuzzFeed suggesting that, beginning in January of 2013, Facebook surpassed Google as the most important referral source to […]
