As Time Inc.’s embedded strategists, Define Media Group has helped shape Time’s audience development strategy since 2007. By focusing on best practices that strike a balance between search and social optimization and UI/UX considerations, Define has helped blue chip properties of the Time Inc. network such as People.com, RealSimple.com and MyRecipes.com take a proactive approach to search and social media. This has allowed them not […]
Objective: Hearst Digital Media Group needed to educate its technical and editorial teams on SEO and social media best practices in order to maximize the visibility of its content. Training was required for a wide range of employees across 25+ sites including Cosmopolitan, Good Housekeeping, Redbook, Seventeen, Esquire and Popular Mechanics.