Client Testimonials

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive

“We saw an immediate, significant improvement based on the work we did with Define Media. We didn’t expect that big or quick an impact, but the results were impressive.”
Julie Hansen
President & COO, Business Insider

There are few, if any, people who have been helping major publishers attain visibility for as long as Marshall Simmonds has. He’s a pioneer in the space. It’s always a pleasure to have him sharing his knowledge with our audiences at SMX and on Search Engine Land.”

Danny Sullivan
Editor-in-chief of Search Engine Land

Define are truly experts on how to drive online traffic across consumer, retail and B2B sites. For any diligence or portfolio efforts where online traffic is a critical issue, we’d recommend giving Marshall and Define a call.

Scott Wagner
Co-head, KKR’s N. America portfolio team

Marshall Simmonds and the crew from Define are some of the industry’s best and brightest. It’s been my great privilege to observe the transformational changes they’ve implemented for some of the world’s largest media and enterprise organizations. Much of what we’ve built at Moz was pioneered by Define and I continue to be influenced personally and professionally by the leadership they’ve brought to search marketing. If you have the opportunity to work with this tremendously talented group, take it.
Rand Fishkin
CEO, SEOmoz.org

Define Media Group has been a key adviser in helping us evaluate risks and opportunities within the search and marketing channels for many of the Companies in which we invest.”

Michael Kumin
Partner, Great Hill Partners

Marshall and the team at Define are not only steeped in search optimization but they also understand the inner workings of news and content organizations. I’ve worked with Define at multiple web properties and they always make a meaningful and immediate impact.
Vivek Shaw
CEO at Ziff Davis, Inc.
Board of Directors at TheStreetBoard of Advisors at Outbrain

Marshall and the Define team are the best in the business. I’ve worked with them for five years, and they always provide creative, intelligent, actionable advice. I recommend them highly.

Paul Greenberg
CEO at CollegeHumor Media

Marshall Simmonds and Define Media are the best in the business. When NYMag.com first launched restaurant listings, Marshall helped us get our pages to the top of natural search results, and if you search for an NYC restaurant, you’ll find that’s still true today. More recently, when we were planning a spin-off of a key section of our website, we turned to Define for advice on how to minimize the negative impact and maximize the opportunity. His team is deeply knowledgeable, provides great practical advice and are a pleasure to work with.”

Michael Silberman
General Manager, Digital Media at New York Media / New York Magazine.com

Marshall and his team at Define have been great partners for TVGuide.com for over 5 years. Their depth and range of experience across the digital publishing industry, as well as their technical insights and social media expertise, have been invaluable.

Christy Tanner
Executive Vice President and General Manager, TVGuide.com & TV Guide Mobile

When launching our new site at BostonGlobe.com, we had a unique challenge to make sure that our new site was visible and optimized for search engines to find and index. Marshall and the Define Media team have always been our go-to experts for complex projects such as this as well as ongoing help training and educating our producers and journalists about the best practices to make our quality content as visible to search engine users as possible.

Jeff Moriarty
Vice President, Digital Products, The Boston Globe

After going through an extensive site audit with Define and implementing their recommendations, our traffic from search referrals
increased 40% in each of the last two seasons.

Nili R. Doft
Senior Director – Direct and Digital Marketing – National Hockey League, NHL.com

Hearst has been working with Define for nearly 6 years and are vital in making sure all of our properties are fully optimized for search from a technical and performance standpoint. Over the years Define has gone from technical recommendations and action plans to making sure we are on the forefront of the latest offerings and services the major search engines are developing as well as strategizing to ensure our continued growth when algorithmic changes and updates take place.

Patrick Varone
Senior Manager, SEO Marketing & Audience Development, Hearst Digital Media

DMG’s overall technical and marketing expertise exceeded our expectations and since engaging have increased our editorial search traffic. We’ve expanded our involvement with Define to an even more comprehensive engagement across the AARP network.

Mary Beiro
AARP

I’ve worked with Marshall for more than 10 years and have always been impressed with his SEO knowledge, industry contacts and ability to translate the sometimes technical, arcane language of search engine optimization into simple strategies clients can implement and measure.”

Howard Sherman
General Manager, Emerging Business, About.com

We have worked with Marshall and his team on several projects, primarily focused on due diligence of prospective investments. Their work is thorough and on point and they have been able to provide quick turn-arounds in the face of tight deadlines. The DMG team has proved their ability to get up-to-speed on projects quickly and execute with a thoughtful, insightful report. They are the first group that I call on for SEO/SEM-related diligence work.

Chris Cavanagh
Vice-President, Great Hill Partners