Audience Development

In many organizations the activities of the marketing, PR and business development teams are not fully integrated with SEO efforts. This results in a missed opportunity to leverage those activities to facilitate an increase in quality links to your content and ultimately improve the strength and authority of your sites. Furthermore, all too often marketing or business initiatives inadvertently have a negative impact on SEO.

Define helps audience development teams to develop a fundamental understanding of SEO best practices, and how many of their activities have a direct impact on search engine visibility. We help you to understand the SEO implications of audience development initiatives including syndication and sponsorships, feeds, widgets and apps, e-mail marketing, advertising buys and on-site advertising.

We also work with marketing and PR teams to develop programs for link analysis and link building, and to help them synchronize SEO with social media marketing and other forms of online PR such as reputation management, blogger relations and reader/consumer outreach.

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive


There are few, if any, people who have been helping major publishers attain visibility for as long as Marshall Simmonds has. He’s a pioneer in the space. It’s always a pleasure to have him sharing his knowledge with our audiences at SMX and on Search Engine Land.”

Danny Sullivan
Editor-in-chief of Search Engine Land