Investment Advisory Services

Define Media Group - M&A and Startup Investment Advisory ServicesFor the past decade, the principals of Define Media Group have had hands-on experience working within many of the largest online properties and formalizing customer/audience acquisition strategies for prominent startups of all investment stages. With this deep insight into online marketplaces, nobody is better positioned to distill the operational and landscape risks to the Investment Community.

Our track record in accurately assessing the risks and opportunities in online markets has resulted in investors and acquirers regularly calling upon Define’s veteran team to provide counsel and research to support their transactions. In just the last two years alone, Define has advised or provided due diligence or supporting research for nearly half a billion dollars in deal flow.

M&A Due Diligence

The dynamic nature and compressed evolutionary cycles of the Internet make it difficult for bankers and acquirers to remain current on industry best practices, tactics, and risk awareness. Define Media Group works hand-in-hand with potential acquirers to unwind and deconstruct the key metrics, channels, relationships, and market forces to determine the underlying risks, defensibility of the target business, and forward-looking opportunities.

Startup Research & Analysis

As a potential investor in a startup, Define Media Group can help you assess the category, the demand, the team, and external market forces to determine whether the opportunity merits your money. We are intimately familiar with both sides of the table, the venture investor and working at a venture-backed startup, and our analyses are rooted in a history of what it actually takes to develop a resilient and defensible online competitor.

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim Lanzone
President at CBS Interactive


There are few, if any, people who have been helping major publishers attain visibility for as long as Marshall Simmonds has. He’s a pioneer in the space. It’s always a pleasure to have him sharing his knowledge with our audiences at SMX and on Search Engine Land.”

Danny Sullivan
Editor-in-chief of Search Engine Land