VP SEO and Social Media, Define Media Group, Inc.
As VP SEO and Social Media, Adam Sherk works with Define clients to develop and execute effective SEO, audience development and content promotion programs with a particular focus on social media integration. He serves as an embedded strategist and trainer for Define clients including major publishers, news and content sites and e-commerce.
Adam brings an additional perspective to the Define team through his 15+ years of experience in online public relations. As SEO and audience development continue to evolve, many of the practices directly relate to the online awareness and community building activities that Adam has actively engaged in for years.
Prior to joining Define Media Group, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy. Adam’s primary role was managing organic search marketing campaigns for IBM across multiple business units. He also worked with Cisco, focusing on news search optimization and training Cisco’s corporate communications team on optimizing corporate blogs, RSS feeds, podcasts and videos.
Adam previously served as a VP at Atomic PR where he launched a regional office for the technology-focused firm and helped establish its initial client base.
Earlier in his career, Adam was VP of Internet Public Relations at Multimedia Marketing Group, one of the first interactive marketing firms, now part of WPP. While there he built an online public relations department from scratch and managed accounts utilizing a wide range of online marketing tactics including search engine optimization. During that time Adam was also one of the primary builders of Internet News Bureau, an e-mail press release service that was acquired by Internet.com, now part of Jupitermedia. He also created and moderated I-PR Digest, an e-mail discussion list on Internet public relations.
In addition, Adam worked for several years in Istanbul, Turkey where he was responsible for creating and managing corporate language training programs. His primary project was working with Siemens Business Services on an English-language call center for Toshiba notebook computers. He also developed special programs for Nestle, IBM and Coca Cola, as well as the largest national newspaper and several major banking institutions in Turkey.