Brian Provost

VP Digital Strategy and Audience Development, Define Media Group, Inc.

As Vice President of Digital Strategy & Audience Development, Brian Provost develops and implements comprehensive audience and user acquisition strategies for Define Media Group clients across all online channels.  He also leads our Advisory work with the Investment Community.

Previous to Define Media Group, Brian served as Vice President, Audience Development for Focus Research, Inc. (Tippit), a venture-backed business media/research business and sold to Ziff Davis in 2011. Under Brian’s audience guidance, Focus built dominant sites in each strategic vertical market.

Through his consulting business, Scoreboard Media Group, Brian has worked with an array of businesses, from seed round startups to the world’s biggest brands on complex Internet issues. Though primarily known for his background in Search, he has also developed strategies for global brands in E-Commerce, User Acquisition, Online Publishing, Social Media, Affiliate Marketing, Domain Name Investment, and M&A.

As an acknowledged thought leader in online audience and user acquisition, Brian maintains advisory roles in the startup and buy-side investment communities.

Brian studied Finance and Accounting at Texas A&M University.

He also contributes articles to Search Engine Land and other industry publications.  You can also follow him at

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