Shahzad Abbas

Senior Digital Media Strategist, Define Media Group Inc.

Through his expertise in search marketing, social media and web analytics, Shahzad helps Define Media Group clients increase traffic, engagement, conversions and revenue.

Prior to joining Define Media Group, Shahzad was Director, Marketing for TVGuide.com in charge of SEO and Web Analytics. While at TV Guide, Shahzad worked closely with the product, engineering, creative and editorial teams to instill SEO best practices throughout the organization. In his time there, TV Guide’s search traffic increased 467%, leading to 23MM monthly uniques to TVGuide.com.

As Director, Marketing, Shahzad was also responsible for all quantitative analysis on TVGuide.com. His in-depth knowledge of tools such as Nielsen, comScore, Google Analytics, Omniture, Web Trends and others allows Define to help our clients tell the best stories of themselves and aggressively differentiate themselves from their competitors.

Shahzad went to school at the University of Pennsylvania, majoring in English, and did graduate work at the University of Cambridge.