Shahzad Abbas

Shahzad Abbas

VP, Digital Media, Define Media Group, Inc.

Through his expertise in search marketing, social media and web analytics, Shahzad helps Define Media Group clients increase traffic, engagement, conversions and revenue. Since joining Define in early 2011, Shahzad has helped to shape online marketing strategies for influential and popular brands such as AARP, Vimeo, The New Yorker, GQ, Epicurious and Car and Driver.

Prior to joining Define Media Group, Shahzad was Director, Marketing for TVGuide.com in charge of SEO and Web Analytics. While at TV Guide, Shahzad worked closely with the product, engineering, creative and editorial teams to instill SEO best practices throughout the organization. In his time there, TV Guide’s search traffic increased 467%, helping drive 23MM monthly uniques to TVGuide.com.

His in-depth knowledge of analytics tools such as Omniture, Google Analytics, comScore and Nielsen allows Define to help our clients get a full understanding of their metrics, tell the best stories of themselves and aggressively differentiate themselves from their competitors.

Shahzad went to school at the University of Pennsylvania, majoring in English, and did graduate work at the University of Cambridge.