Case Study: Utilizing Define as Embedded Strategists, Time Inc. Experiences Long-Term Traffic Gains'
As Time Inc.’s embedded strategists, Define Media Group has helped shape Time’s audience development strategy since 2007. By focusing on best practices that strike a balance between search and social optimization and UI/UX considerations, Define has helped blue chip properties of the Time Inc. network such as People.com, RealSimple.com and MyRecipes.com take a proactive approach to search and social media. This has allowed them not only to weather the various algorithm changes over the years, but also strongly capitalize on them, as demonstrated by their strong year-over-year traffic gains. And our emphasis on continual search and social media training, along with our in-depth knowledge of recent changes such as Panda and Search Plus Your World, has positioned the Time Inc. network for success moving forward.
Hearst Digital Media Group needed to educate its technical and editorial teams on SEO and social media best practices in order to maximize the visibility of its content. Training was required for a wide range of employees across 25+ sites including Cosmopolitan, Good Housekeeping, Redbook, Seventeen, Esquire and Popular Mechanics.