Summary AI Overviews When Google launched AI Overviews, publishers experienced immediate and unprecedented declines in organic search traffic. Prior to the AIO launch, Define’s clients averaged a steady 1.7B organic search clicks over the previous 5 quarters (Q1 2023 – […]
(IMAGE THE PICTURE OF Slim Pickens as Major Kong Riding the Atom Bomb in Dr. Strangelove) The greatest trick Google ever pulled was convincing the world there was a Mobilegeddon. Sure, a mobile-focused algorithm update occurred on April 21. And […]
Define Media Group Vice President of SEO and Social Media Adam Sherk and Keane Legal Media Lawyer Benoit Keane discuss Google’s closure in Spain over a tax dispute. They speak on “Bloomberg West.” (Source: Bloomberg)
It’s common knowledge that Google has a monopolistic hold on search traffic. comScore’s widely cited numbers place Google’s search market share at 67%, followed by Bing at 19% and Yahoo at 10%. But based on our internal data, comScore significantly […]
With 2014 now more than halfway done, we wanted to provide an update on the major search and social trends we’re seeing across our network. In many ways, the data in this post is an update to our “Hey Buzzfeed, […]
Earlier this week Re/Code published an article with the provocative title “The Year Facebook Blew Past Google.” It cites a chart from BuzzFeed suggesting that, beginning in January of 2013, Facebook surpassed Google as the most important referral source to […]
When Apple’s new iOS 7 operating system was released on September 18, 2013 its adoption was unprecedented. Apple claimed it was “the fastest upgrade in software history” with 200 million devices running iOS 7 only 3 days after launch. The […]
Starting on Tuesday 7/30, our clients have experienced double digit growth in organic traffic. This sudden shift has happened in sites across different industries and verticals. Diving into the reasons for the organic lift, we noticed that the Dark Google […]
The Summary Google’s January 23 image search update brought high resolution pictures directly within search results, leaving users with little incentive to clickthrough to the sites hosting and licensing the pictures. We analyzed the image search traffic of 87 […]
In a prior post, we wrote about how Apple’s release of iOS 6 in September led to a decrease in reported search traffic. Within the Safari search bar, the search referrer string is no longer being passed, so a significant […]
